Asha Mahila Milk Producer Company Ltd. (AMMPC) was incorporated in March 2016 and commenced operations from November of the same year. Within a short span of time, the company reached sizeable volumes and achieved a significant turnover; in fact, it broke even in the second year of operations. As of December 2019, SMMPC had over 10,000 women members, 200 functional milk pooling points (MPPs) in 200 villages across Pali, Sirohi districts of Rajasthan, and collected around 55,000litres of milk daily.
AMMPC is governed by a board consisting of 11 directors, including one chief executive, eight producer directors and two expert directors. Financial and administrative powers are delegated to the chief executive of the MPC for carrying out business activities. The chief executive director also has adequate freedom to take decisions pertaining to the day-to-day function of the company. Producer-member directors come from different regions and classes, thereby ensuring a fair representation of small, medium and large milk producers on the board. AMMPC deals with issues such as transparency, information disclosure, grievance redressal and monitoring with utmost importance so as to ensure good governance.
Apart from milk business, SMMPC also provides productivity enhancement services to its members, including artificial insemination for cattle breed improvement, ration balancing programme, cattle feed and mineral mixture, etc. The company also organises infertility management camps and silage demonstrations for the farmers.
AMMPC was awarded the “Agri Business of Year” Award at the recently concluded Small Business Awards 2020 held at Mumbai hosted by Franchise India and Co-Hosted by ZEE Business, the Economic Times, G7CR Technologies etc
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